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Tiktok engagement rate vs instagram.
Jul 22, 2025 · Discover key TikTok vs.
Tiktok engagement rate vs instagram. Same goes for Sociainsider’s social media analytics, competitor analysis and listening tools allow you to measure social media performance, run audits, and compare performance. 59% on accounts with 100,000 to 500,000 followers on Instagram, while it is 9. 52% respectively – still a significant gap. Learn which platform delivers better ROI for your brand, how engagement varies by follower count, and which industries are winning the social media engagement game. The report, which compiled from data over 2,000 companies that maintain active social media presences, also Jan 26, 2025 · Instagram Reels has a higher average watch rate (13. . TikTok consistently outperforms Instagram in engagement, especially when it comes to comments and shares. 69%) than those of Twitter and both Meta’s Facebook and Instagram, according to Rival IQ’s Social Media Industry Benchmark Report, which analyzed 2022 social media performance. 00 billion monthly users (who all engage with Reels). 8 hours [1]. Before comparing TikTok and Instagram, it helps to understand exactly what “engagement” means — and what it doesn’t. When we compare TikTok vs Instagram social media analytics we see that TikTok content gets more comments on average than any other platform, which speaks volumes about its content’s power to spark conversations and turn people from casual scrollers to invested followers. Likes are the most obvious metric, but they’re also the least useful. Feb 23, 2023 · Dive Brief: TikTok is proving impactful over its competitors, pulling a higher per-post engagement rate (5. 3%) [5]. TikTok users watched an average of 78 videos per day in 2023, rising to 92 per day by 2025. 77% and 10. Instagram stats, including user demographics, engagement rates, content trends, and platform growth. 582 billion monthly active users, while Instagram reported around 2. In today's rapidly evolving digital landscape, understanding social media platforms is essential for effective marketing strategies. In 2025, both Facebook and X (formerly Twitter) have an engagement rate of 0. Stay informed! Jun 24, 2025 · As of April 2024, TikTok had amassed approximately 1. 74% on TikTok. From their user demographics to engagement rates, the statistics surrounding these platforms offer invaluable insights for marketers looking Feb 22, 2025 · TikTok and Instagram are competing for dominance in 2025, but they cater to different audiences and excel in unique ways. 5 hours monthly, while Instagram users spend around 12. 25%). 50% average engagement rate. Jun 17, 2025 · Meanwhile, TikTok’s viral nature and algorithmically driven content have led to an average engagement rate of around 5. 96%, as reported by Hootsuite. The stark contrast between these platforms shows that what may be considered a high-performing rate on Instagram might be relatively modest on TikTok. TikTok users spend more time on the platform, averaging 21. 15%. 06%), but TikTok dominates in engagement rates (49% vs. 08%) compared to TikTok (9. Mar 26, 2025 · Discover the latest TikTok vs Instagram engagement rate comparison in 2025. It’s ideal for viral content and quick growth. Moreover, even for accounts with more than 10 million followers, engagement rates are 8. Engagement on Instagram has dropped by 28% YoY, with a 2025 engagement rate of 0. With billions of users actively engaging daily, TikTok and Instagram have emerged as powerhouses in the marketing world. 50%. 50% engagement (down 28% year-over-year), TikTok maintained a robust 2. While Instagram averaged 0. TikTok consistently delivers 5× higher engagement rates than Instagram across all industries in 2025. TikTok: Known for its short-form videos, it thrives among younger users (41% aged 16–24) and has a high engagement rate (4. Engagement on TikTok remains consistent, with an engagement rate of 2. Jun 20, 2025 · For example, the average engagement rate for Instagram Reels is 6. Jul 22, 2025 · Discover key TikTok vs. xkzeczzcjbzgluelwwlzkxyaovtgcrfnkplnyzqxwjduyhitlsezvsxgtrjt